All Stories

  1. Inter-firm Trust between Emerging Markets: Chinese Firms in Africa

    Article • Journal of Macromarketing, April 2019, SAGE Publications

    Dr Esi Elliot

  2. LGBTQ and religious identity conflict in service settings

    Article • Journal of Services Marketing, July 2017, Emerald

    Dr Esi Elliot

  3. A multicultural blend: metaphors, cognitive social capital and multiculturalism

    Article • International Marketing Review, April 2015, Emerald

    Dr Esi Elliot

  4. Microcredit and Metaphors in Subsistence Markets

    Article • Journal of Macromarketing, February 2014, SAGE Publications

    Dr Esi Elliot