Current affiliation: ESADE Business SchoolSubject speciality: Business & ManagementPrimary location: Spain
Published in:Marketing Intelligence & PlanningPublication date:2015-04-07
The role of corporate culture and human resource policies and practices
In this research we present a model based on empirical work on the corporate values and HRM policies and practices that support the development of ...
Published in:Journal of Organizational Change ManagementPublication date:2014-08-11
The purpose of this paper is to further understanding of the roles that time and context play in consumers’ evolving brand image construction proce...
Published in:Journal of Brand ManagementPublication date:2013-07-12