All Stories

  1. The interplay and growth implications of dynamic capabilities and market orientation
  2. Promoting consumer environmental friendly purchase behaviour: a synthesized model from three short-term longitudinal studies in Australia
  3. Deterring deviant consumer behaviour: when ‘it’s wrong, don’t do it’ doesn’t work
  4. The Role That Cognition Plays in Attitude Formation: An Alternative Model for the Determinants of Attitude
  5. The influence of internal communication on employee engagement: A pilot study
  6. Internal Marketing
  7. Socio-emotional and operational demands on service employees
  8. The role of customer gratitude in making relationship marketing investments successful
  9. Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
  10. Destination Brand Value Scale
  11. Destination Brand Image Scale
  12. Destination Brand Quality Scale
  13. Destination Brand Salience Scale
  14. Attitudinal Destination Brand Loyalty Scale
  15. What Do Young Australian Engineers Want? Strategies to Attract This Talent to Less Glamorous Industries
  16. IDENTIFYING DETERMINANTS OF CONTACT EMPLOYEE BRAND PERFORMANCE IN THE DELIVERY OF INTERPERSONAL SERVICES
  17. Attracting and Retaining Staff: The Role of Branding and Industry Image
  18. Consumer acceptance of m-wellbeing services: a social marketing perspective
  19. An introduction to the application of (case 1) best–worst scaling in marketing research
  20. Dynamic Capabilities and Performance: Strategy, Structure and Environment
  21. Industry branding: attracting talent to weaker profile industries
  22. Female Engineering Students
  23. Doing Business Research: A Guide to Theory and Practice. By Nick Lee and Ian Lings. Los Angeles: SAGE, 2008. 448pp. $110.00 (cloth), $54.95 (pbk). ISBN 978-1412928786 (cloth), 978-1412928793 (pbk)
  24. Internal market orientation and market‐oriented behaviours
  25. Visitor Relationship Orientation of Destination Marketing Organizations
  26. Employer branding: strategic implications for staff recruitment
  27. Internal Market Orientation and Market Oriented Behaviours
  28. Service employee behaviour: the role of compliance and risk taking
  29. Empowerment and role stress in the human interface between the firm and its markets
  30. A Study of the Attitudes Towards Unethical Selling Amongst Chinese Salespeople
  31. The impact of internal and external market orientations on firm performance
  32. The impact of implicit and explicit communications on frontline service delivery staff
  33. Managing Service Staff as an Organizational Resource: Implications for Customer Service Provision
  34. Service staff attitudes, organisational practices and performance drivers
  35. Employee behaviour and relationship quality: impact on customers
  36. Strategic planning and performance: Extending the debate
  37. The role of product involvement in e-service evaluations
  38. Buying a sponsor's brand: the role of affective commitment to the sponsored team
  39. What's in a Handshake? Exploring Business-to-Business Relational Exchange
  40. Measuring Internal Market Orientation
  41. Internal market orientation
  42. An agenda for research into services management
  43. Special issue on European research in service marketing
  44. Internal marketing and supply chain management
  45. Internal Marketing and Customer Driven Wavefronts
  46. Managing Service Quality with Internal Marketing Schematics
  47. Balancing Internal and External Market Orientations
  48. Implementing and Measuring the Effectiveness of Internal Marketing.