All Stories

  1. Hook vs. hope: How to enhance customer engagement through gamification

    Article • International Journal of Research in Marketing, March 2019, Elsevier

    Dr Andre Marchand

  2. How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms

    Article • Journal of Service Research, December 2016, SAGE Publications

    Dr Andre Marchand

  3. When James Bond shows off his Omega: does product placement affect its media host?

    Article • European Journal of Marketing, September 2015, Emerald

    Dr Andre Marchand

  4. Joint consumption challenges in groups

    Article • Journal of Consumer Marketing, November 2014, Emerald

    Dr Andre Marchand