All Stories

  1. A review and evaluation of market orientation research in an emerging African economy

    Article • Journal of Strategic Marketing, December 2018, Taylor & Francis

    Dr Stanley Coffie

  2. Positioning strategies for branding services in an emerging economy

    Article • Journal of Strategic Marketing, July 2018, Taylor & Francis

    Dr Stanley Coffie

  3. Comparisons of media types and congruence in positioning of service brands

    Article • Journal of Product & Brand Management, May 2014, Emerald

    Dr Markos Tsogas, Dr Stanley Coffie