All Stories

  1. CSR and consumer behavioral responses: The role of customer-company identification

    Article • Asia Pacific Journal of Marketing and Logistics, February 2018, Emerald

    Mrs mobin fatma, Dr Zillur Rahman, Dr. Imran Khan

  2. An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty

    Article • Service Science, June 2017, INFORMS

    Dr Zillur Rahman, Mrs mobin fatma

  3. How does corporate association influence consumer brand loyalty? Mediating role of brand identification

    Article • Journal of Product & Brand Management, November 2016, Emerald

    Dr Zillur Rahman, Dr. Imran Khan, Mrs mobin fatma

  4. The role of customer brand engagement and brand experience in online banking

    Article • The International Journal of Bank Marketing, October 2016, Emerald

    Mrs mobin fatma, Dr Zillur Rahman, Dr. Imran Khan

  5. The concept of online corporate brand experience: an empirical assessment

    Article • Marketing Intelligence & Planning, August 2016, Emerald

    Mrs mobin fatma, Dr Zillur Rahman, Dr. Imran Khan

  6. Building company reputation and brand equity through CSR: the mediating role of trust

    Article • The International Journal of Bank Marketing, September 2015, Emerald

    Mrs mobin fatma, Dr Zillur Rahman, Dr. Imran Khan

  7. Consumer perspective on CSR

    Article • Management Research Review, February 2015, Emerald

    Dr Zillur Rahman, Mrs mobin fatma

  8. Building a corporate identity using corporate social responsibility: a website based study of Indian banks

    Article • Social Responsibility Journal, September 2014, Emerald

    Dr Zillur Rahman, Mrs mobin fatma