All Stories

  1. Marketing, the past and corporate heritage

    Article • Marketing Theory, August 2018, SAGE Publications

    Professor JOHN MT BALMER, Dr MARIO BURGHAUSEN

  2. Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands

    Article • Journal of Brand Management, January 2016, Springer Science + Business Media

    Dr MARIO BURGHAUSEN, Professor JOHN MT BALMER

  3. Guest Editorial

    Article • Journal of Brand Management, June 2015, Nature

    Dr MARIO BURGHAUSEN, Professor JOHN MT BALMER

  4. Explicating corporate heritage, corporate heritage brands and organisational heritage

    Article • Journal of Brand Management, June 2015, Nature

    Dr MARIO BURGHAUSEN, Professor JOHN MT BALMER

  5. Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory

    Article • Journal of Brand Management, June 2015, Nature

    Dr MARIO BURGHAUSEN, Professor JOHN MT BALMER

  6. Corporate heritage identity stewardship

    Article • European Journal of Marketing, February 2015, Emerald

    Professor JOHN MT BALMER, Dr MARIO BURGHAUSEN

  7. Corporate heritage identity management and implementation

    Article • Journal of Business Research, November 2014, Elsevier

    Dr MARIO BURGHAUSEN, Professor JOHN MT BALMER

  8. Repertoires of the corporate past

    Article • Corporate Communications An International Journal, September 2014, Emerald

    Professor JOHN MT BALMER, Dr MARIO BURGHAUSEN

  9. Corporate branding in the retail sector

    Article • Corporate Communications An International Journal, June 2002, Emerald

    Dr MARIO BURGHAUSEN