All Stories

  1. The Trajectory Touchpoint Technique: A Deep Dive Methodology for Service Innovation

    Article • Journal of Service Research, December 2019, SAGE Publications

    Dr Lynn Sudbury-Riley

  2. Moral avoidance for people and planet: anti-consumption drivers

    Article • Management Decision, March 2018, Emerald

    Dr Lynn Sudbury-Riley

  3. Baby Boomers and Cogntive Age

    Article • International Marketing Review, May 2015, Emerald

    Dr Lynn Sudbury-Riley

  4. Unwrapping senior consumers’ packaging experiences

    Article • Marketing Intelligence & Planning, August 2014, Emerald

    Dr Lynn Sudbury-Riley