Current affiliation: Ariel UniversitySubject: Business & ManagementPrimary location: Israel
Published in:The International Journal on Media ManagementPublication date:2015-04-03
This study aims to analyze consumers’ adoption and use of mobile devices as a mobile TV platform that is replacing the traditional TV. Moreover, th...
Published in:European Journal of MarketingPublication date:2014-04-08
Understanding cross-shopping behavior through retail format selective use patterns
Published in:Handbook of Islamic MarketingPublication date:Not available
Published in:Journal of Retailing and Consumer ServicesPublication date:2010-01-01
Published in:Journal of Retailing and Consumer ServicesPublication date:2005-07-01
Published in:Journal of Internet CommercePublication date:2015-01-02
Published in:Journal of MacromarketingPublication date:2014-08-03
Theoretical Framework and Application in an Emerging Economy Context (Jordan)
This research addresses the use-adoption gaps in food retailing in the context of an emerging economy (Jordan). In particular, the study attempts t...
Published in:The International Journal of Bank MarketingPublication date:2016-04-04