All Stories

  1. Questioning worth: selling out in the music industry

    Article • European Journal of Marketing, September 2017, Emerald

    Mr Michael Volkov

  2. Teamwork benefits in tertiary education

    Article • Education + Training, April 2015, Emerald

    Mrs Arabella Sara Volkov, Mr Michael Volkov

  3. C.U.L.T.U.R.E.: marketing education in the age of cultural diversity

    Article • Education + Training, August 2014, Emerald

    Mr Michael Volkov

  4. People Who Complain about Advertising: The Aficionados, Guardians, Activists and Seekers

    Article • Journal of Marketing Management, April 2006, Taylor & Francis

    Mr Michael Volkov

  5. Who's complaining? Using MOSAIC to identify the profile of complainants

    Article • Marketing Intelligence & Planning, May 2005, Emerald

    Mr Michael Volkov

  6. Cases in Marketing and Marketing Communication

    Article • Australasian Marketing Journal, January 2005, Elsevier

    Mr Michael Volkov

  7. Opinions about advertising in Australia: a study of complainants

    Article • Journal of Marketing Communications, December 2002, Taylor & Francis

    Mr Michael Volkov

  8. Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large

    Article • Journal of Consumer Marketing, July 2002, Emerald

    Mr Michael Volkov

  9. Developing Effective Advertising Self-Regulation in Australia: Reflections on the Old and New Systems

    Article • Australasian Marketing Journal, January 2001, Elsevier

    Mr Michael Volkov