Current affiliation: Athens University of Economics and BusinessSubject speciality: Business & ManagementPrimary location: Greece
Published in:Corporate Communications An International JournalPublication date:2013-01-25
Published in:Corporate Communications An International JournalPublication date:2015-08-03
How does color in advertising influence consumers? The authors review evidence from recent studies on the topic, summarize existing knowledge and i...
Published in:Advances in Advertising Research (Vol. V)Publication date:2014-11-26
Published in:Global Fashion Management ConferencePublication date:2015-06-30