All Stories

  1. Consumer responses to color in advertising

    Article • Corporate Communications An International Journal, August 2015, Emerald

    Dr Antigone G. Kyrousi

  2. REACHING FOR THE BETTER ME: DEVELOPMENT OF A SCALE TO MEASURE LUXURY CONSUMER – PERSONAL IDENTITY ENRICHMENT

    Article • Global Fashion Management Conference, June 2015, Global Alliance of Marketing and Management Associations

    Dr Antigone G. Kyrousi

  3. Color in Print Advertising: Effects on Implicit and Explicit Memory and Priming

    Article • November 2014, Springer Science + Business Media

    Dr Antigone G. Kyrousi

  4. Male and female attitudes towards stereotypical advertisements: a paired country investigation

    Article • Corporate Communications An International Journal, January 2013, Emerald

    Dr Antigone G. Kyrousi