Current affiliation: Birla Institute of Technology and ScienceSubject speciality: Business & ManagementPrimary location: India
Published in:Management DecisionPublication date:2013-03-01
Literature review and future research agenda
Published in:International Journal of Intercultural Information ManagementPublication date:2014-01-01
Published in:Journal of Modelling in ManagementPublication date:2015-03-16
Published in:Procedia - Social and Behavioral SciencesPublication date:2012-01-01
Time has witnessed the different phases of marketing strategy. Out of which, sustainability is the key issue which has emerged in marketing strateg...
Published in:International Journal of Sustainable Strategic ManagementPublication date:2014-01-01