Current affiliation: Cape Peninsula University of TechnologySubject: Business & ManagementPrimary location: South Africa
Published in:Internet ResearchPublication date:2015-08-03
Facebook advertising was found to have a positive influence on the behavioural attitudes (intention-to-purchase and purchase) of Millennials who re...
Published in:Young Consumers Insight and Ideas for Responsible MarketersPublication date:2017-04-18
Social media marketing communications was found to have a positive on each attitude component among adolescents, but on a declining scale, which co...
Published in:Electronic Commerce ResearchPublication date:2015-01-30
Facebook advertising was found to have a favorable effect on the cognitive attitudes (awareness and knowledge among young adults (Generation Y or M...
Published in:Journal of Food Products MarketingPublication date:2017-10-02
This paper examines consumer perceptions toward sugar content of fruit juice (FJ) products in South
Africa amid the current sugar tax debate.