All Stories

  1. Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction

    Article • Small Business International Review, January 2022, Asociacion Espanola de Contabilidad y Administracion de Empresas (AECA)

    Dr Rodney Graeme Duffett

  2. The Influence of Student-Community Partner Working Relationships on Satisfaction: A South African University Service Learning Programme

    Article • International e-Journal of Educational Studies, October 2021, International e-Journal of Educational Studies

    Dr Rodney Graeme Duffett

  3. Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa

    Article • Small Business International Review, September 2021, Asociacion Espanola de Contabilidad y Administracion de Empresas (AECA)

    Dr Rodney Graeme Duffett

  4. Exploring the relationship between corporate social responsibility and the marketing performance of professional sport organisations in South Africa

    Article • Sport in Society, July 2021, Taylor & Francis

    Dr Rodney Graeme Duffett

  5. Modeling Mobile Commerce Applications’ Antecedents of Customer Satisfaction among Millennials: An Extended TAM Perspective

    Article • Sustainability, May 2021, MDPI AG

    Dr Rodney Graeme Duffett

  6. The Use of Social Media as a Marketing Tool by Tourist Attractions: Influence on Cognitive, Affective and Behavioural Consumer Attitudes

    Article • African Journal of Hospitality Tourism and Leisure, April 2021, AFRICAJOURNALS

    Dr Rodney Graeme Duffett

  7. The influence of culture on the development of youth entrepreneurs in a selected suburb in Cape Town

    Article • EUREKA Social and Humanities, April 2021, OU Scientific Route

    Dr Rodney Graeme Duffett

  8. Proceedings of the 6th International Conference on Business and Management Dynamics

    Article • January 2021, Sciencedomain International

    Dr Rodney Graeme Duffett

  9. How Twitter advertising influences the purchase intentions and purchase attitudes of Indian Millennial consumers

    Article • International Journal of Internet Marketing and Advertising, January 2021, Inderscience Publishers

    Dr Rodney Graeme Duffett, Suhail Mohammad Ghouse

  10. Crime perceptions among international leisure tourists in Cape Town

    Article • Safer Communities, August 2020, Emerald

    Dr Rodney Graeme Duffett

  11. The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers

    Article • Sustainability, June 2020, MDPI AG

    Dr Rodney Graeme Duffett

  12. Environmental Factors and Stakeholders Influence on Professional Sport Organisations Engagement in Sustainable Corporate Social Responsibility: A South African Perspective

    Article • Sustainability, June 2020, MDPI AG

    Dr Rodney Graeme Duffett

  13. YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania

    Article • The Electronic Journal of Information Systems in Developing Countries, May 2019, Wiley

    Dr Rodney Graeme Duffett

  14. Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania

    Article • Sustainability, January 2019, MDPI AG

    Dr Rodney Graeme Duffett

  15. The Influence of Shopping Characteristics and Socio-Demographic Factors on Selected In-Store Buying Practices in Different Socio-Economic Regions

    Article • Southern African Business Review, November 2018, UNISA Press

    Dr Rodney Graeme Duffett

  16. A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa

    Article • Sustainability, October 2018, MDPI AG

    Dr Rodney Graeme Duffett

  17. Use of shopping list and advertisements in different socio-economic status areas in South Africa

    Article • British Food Journal, December 2017, Emerald

    Dr Rodney Graeme Duffett

  18. South African consumer perceptions toward sugar content of fruit juice products

    Article • Journal of Food Products Marketing, October 2017, Taylor & Francis

    Dr Rodney Graeme Duffett

  19. Influence of Facebook Commercial Communications on Generation Z's Attitudes in South Africa

    Article • The Electronic Journal of Information Systems in Developing Countries, July 2017, Wiley

    Dr Rodney Graeme Duffett

  20. Consumption patterns and demographic factors influence on fruit juice classifications, health benefits and sugar content perceptions in two Municipal Districts in Cape Town, Western Cape, South Africa

    Article • South African Journal of Clinical Nutrition, June 2017, Taylor & Francis

    Dr Rodney Graeme Duffett

  21. Influence of social media marketing communications on young consumers’ attitudes

    Article • Young Consumers Insight and Ideas for Responsible Marketers, April 2017, Emerald

    Dr Rodney Graeme Duffett

  22. Facebook advertising’s influence on Millennials

    Article • Internet Research, August 2015, Emerald

    Dr Rodney Graeme Duffett

  23. The influence of Facebook advertising on cognitive attitudes amid Generation Y

    Article • Electronic Commerce Research, January 2015, Springer Science + Business Media

    Dr Rodney Graeme Duffett