Current affiliation: Indian Institute of Management Lucknow, IndiaSubject: OtherPrimary location: India
Published in:Journal of Consumer MarketingPublication date:2015-08-10
Explores the factors that leads to the development of trust in a brand.
Published in:Marketing Intelligence & PlanningPublication date:2016-05-03
The moderating role of education and working status
Study on factors leading to brand trust for high risk products.