All Stories

  1. Explore factors that leads to brand trust in high perceived risk products

    Article • Marketing Intelligence & Planning, May 2016, Emerald

    Dr Neha Srivastava

  2. Antecedents and moderators of brand trust in the context of baby care toiletries

    Article • Journal of Consumer Marketing, August 2015, Emerald

    Dr Neha Srivastava