Current affiliation: David RoachSubject: Business & ManagementPrimary location: Canada
Published in:Journal of Research in Marketing and EntrepreneurshipPublication date:2014-10-14
The measurement of market orientation as a construct has a long history in the management literature. So much so, that most journals are hesitant ...
Published in:Journal of Research in Marketing and EntrepreneurshipPublication date:2011-07-12
Published in:Journal of Small Business and Enterprise DevelopmentPublication date:2011-10-25
Evidence from Canadian firms
Published in:European Journal of Innovation ManagementPublication date:2016-05-09
Ever since Sarasvathy’s 2001 seminal article, scholars have sought to test effectuation’s affect on firm performance. Although recent work has begu...
Published in:Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l AdministrationPublication date:2018-01-22
Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities
Firm resources are often static, which does not align well with the growing turbulence of the market. To compete, firms need to align their techni...