Current affiliation: David RoachSubject: Business & ManagementPrimary location: Canada
Published in:Journal of Research in Marketing and EntrepreneurshipPublication date:2014-10-14
The measurement of market orientation as a construct has a long history in the management literature. So much so, that most journals are hesitant ...
Published in:Journal of Research in Marketing and EntrepreneurshipPublication date:2011-07-12
Published in:Journal of Small Business and Enterprise DevelopmentPublication date:2011-10-25
Evidence from Canadian firms
Published in:European Journal of Innovation ManagementPublication date:2016-05-09
Ever since Sarasvathy’s 2001 seminal article, scholars have sought to test effectuation’s affect on firm performance. Although recent work has begu...