All Stories

  1. How can online store layout design and atmosphere influence consumer shopping intention on a website?

    Article • International Journal of Retail & Distribution Management, December 2013, Emerald

    Dr Chen-Su Fu

  2. Means-End Matrix and Deduction in Consumption Behavior Research

    Article • Methodology, May 2013, Hogrefe Publishing Group

    Dr. Chen-Su Fu, Dr Chen-Su Fu