All Stories

  1. Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity

    Article • Journal of Global Fashion Marketing, October 2019, Taylor & Francis

    Dr Gargi Bhaduri

  2. Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context

    Article • Journal of Global Fashion Marketing, August 2019, Taylor & Francis

    Dr Gargi Bhaduri

  3. To (or not to) label products as artisanal: effect of fashion involvement on customer perceived value

    Article • Journal of Product & Brand Management, April 2017, Emerald

    Dr Gargi Bhaduri

  4. Influence of consumers’ brand expectations on apparel brands’ US-based sourcing strategy

    Article • Journal of Consumer Marketing, January 2017, Emerald

    Dr Gargi Bhaduri

  5. Too Good To Be True? Effect of Consumers’ Brand Schemas on Apparel Brands’ Fair Labor Marketing Messages

    Article • Clothing and Textiles Research Journal, January 2017, SAGE Publications

    Dr Gargi Bhaduri

  6. Evaluation of absolute luxury

    Article • Journal of Fashion Marketing and Management, September 2016, Emerald

    Dr Gargi Bhaduri

  7. Gender differences processing of social responsibility claims

    Article • Journal of Product & Brand Management, August 2015, Emerald

    Dr Gargi Bhaduri