All Stories

  1. What drives or inhibits consumers' preference to consume quietly?

    Article • Asia Pacific Journal of Marketing and Logistics, May 2023, Emerald

    Dr Cheng Lu Wang

  2. Building the connection between nation and commercial brand: an integrative review and future research directions

    Article • International Marketing Review, July 2020, Emerald

    Dr Cheng Lu Wang

  3. The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth

    Article • European Journal of Marketing, November 2017, Emerald

    Dr Cheng Lu Wang

  4. The asymmetric influence of cognitive and affective country image on rational and experiential purchases

    Article • European Journal of Marketing, November 2014, Emerald

    Dr Cheng Lu Wang