All Stories

  1. Multi-tiered private labels portfolio strategies: Effects on consumer behavior

    Article • Journal of Marketing Channels, April 2018, Taylor & Francis

    Professor RODOLFO VÁZQUEZ CASIELLES

  2. Intentionality attributions and humiliation

    Article • European Journal of Marketing, May 2014, Emerald

    Professor RODOLFO VÁZQUEZ CASIELLES

  3. Collaborative manufacturer-distributor relationships: the role of governance, information sharing and creativity

    Article • Journal of Business and Industrial Marketing, October 2013, Emerald

    Professor RODOLFO VÁZQUEZ CASIELLES