All Stories

  1. Effects of facial features and styling elements on perceptions of competence, warmth, and hireability of male professionals

    Article • The Journal of Social Psychology, September 2019, Taylor & Francis

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  2. Brand forgiveness

    Article • Journal of Product & Brand Management, August 2019, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  3. The five types of brand hate: How they affect consumer behavior

    Article • Journal of Business Research, August 2019, Elsevier

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  4. Latest research on brand relationships: introduction to the special issue

    Article • Journal of Product & Brand Management, March 2019, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin, Cleopatra Veloutsou

  5. Trajectories of brand hate

    Article • Journal of Brand Management, March 2018, Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  6. Determinants and outcomes of brand hate

    Article • Journal of Product & Brand Management, March 2017, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  7. The medical tourism index: Scale development and validation

    Article • Tourism Management, February 2016, Elsevier

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  8. The CEO branding mix

    Article • Journal of Business Strategy, November 2015, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  9. What Type of Relationship Do We Have With Loved Brands

    Article • Journal of Product & Brand Management, April 2015, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  10. Consumer brand relationships research: A bibliometric citation meta-analysis

    Article • Journal of Business Research, February 2015, Elsevier

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  11. Consumer Brand Relationships

    Article • January 2015, Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  12. The power of brand love

    Article • International Journal of Market Research, January 2015, WARC Limited

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  13. What type of relationship do we have with loved brands?

    Article • Journal of Consumer Marketing, November 2014, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  14. Consumer brand relationships: A research landscape

    Article • Journal of Brand Management, June 2014, Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  15. The effect of product category on consumer brand relationships

    Article • Journal of Product & Brand Management, April 2014, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  16. Corporate branding: an interdisciplinary literature review

    Article • European Journal of Marketing, May 2012, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  17. Export competitiveness patterns in Indian industries

    Article • Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness, May 2012, Emerald

    Professor Ilan Alon, Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  18. The globalization of Chinese enterprises

    Article • Thunderbird International Business Review, February 2012, Wiley

    Professor Ilan Alon, Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  19. A study of visual puffery in fragrance advertising

    Article • European Journal of Marketing, February 2012, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  20. The importance of historical Tang dynasty for place branding the contemporary city Xi'an

    Article • Journal of Management History, January 2012, Emerald

    Professor Ilan Alon, Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  21. An integrated framework for export competitiveness: evidence from the global alcoholic beverages industry

    Article • European J of International Management, January 2011, Inderscience Publishers

    Professor Ilan Alon, Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  22. The Main Determinants of Bollywood Movie Box Office Sales

    Article • Journal of Global Marketing, November 2010, Taylor & Francis

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  23. The determinants and measurement of a country brand: the country brand strength index

    Article • International Marketing Review, July 2010, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  24. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding20101Teemu Moilanen and Seppo Rainisto. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Palgrave Macmillan, Basingstoke, 2009. 202 pp. ...

    Article • International Marketing Review, July 2010, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  25. Country image and consumer preference for emerging economy products: the moderating role of consumer materialism

    Article • International Marketing Review, April 2010, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  26. Switzerland's nation branding initiative to foster science and technology, higher education and innovation: A case study

    Article • Place Branding and Public Diplomacy, February 2010, Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  27. Viewpoint – Visual puffery in advertising

    Article • International Journal of Market Research, January 2009, WARC Limited

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  28. Valuating brand equity and product-related attributes in the context of the German automobile market

    Article • Journal of Brand Management, October 2008, Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  29. Chinese brands: the build or buy considerations

    Article • International Journal of Chinese Culture and Management, January 2008, Inderscience Publishers

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  30. Digital Rights Management: What the Consumer Wants

    Article • Journal of Digital Asset Management, May 2006, Nature

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  31. Movie piracy on peer-to-peer networks—the case of KaZaA

    Article • Telematics and Informatics, February 2005, Elsevier

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  32. Brand Relationships Rule

    Article • Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin