All Stories

  1. Customers’ everyday understanding of ‘value’ from a second-order cybernetic perspective
  2. Humans’ relationship to nature – framing sustainable marketing
  3. Signs and Practices as Resources in IT-Related Service Innovation
  4. When Trust Makes It Worse—Rating Agencies as Disembedded Service Systems in the U.S. Financial Crisis
  5. Service‐dominant networks
  6. Measuring Value-in-Context from a Service-Dominant Logic’s Perspective
  7. Signs and Practices: Coordinating Service and Relationships
  8. Optimal compensation rules for integrated services
  9. Learning entrepreneurship from a constructivist perspective