All Stories

  1. Consumer Trust in Internet Marketing and Direct Selling in China

    Article • Journal of Relationship Marketing, May 2019, Taylor & Francis

    Professor Gerald Albaum

  2. Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country

    Article • International Journal of Retail & Distribution Management, March 2017, Emerald

    Professor Gerald Albaum

  3. Topic sensitivity and research design: effects on internet survey respondents' motives

    Article • Asia Pacific Journal of Marketing and Logistics, January 2014, Emerald

    Professor Gerald Albaum