All Stories

  1. The role of self-esteem, negative affect and normative influence in impulse buying

    Article • Marketing Intelligence & Planning, June 2016, Emerald

    Dr Nirmalya Bandyopadhyay

  2. Classification of service quality attributes using Kano’s model

    Article • The International Journal of Bank Marketing, June 2015, Emerald

    Dr Nirmalya Bandyopadhyay