Current affiliation: Nordakademie gAGSubject: Business & ManagementPrimary location: Germany
Published in:Cross Cultural Management An International JournalPublication date:2015-02-02
An empirical analysis using different cultural measures
Published in:International Marketing ReviewPublication date:2016-05-09
We argue that research in the dynamic field of international business (IB) often experiences an early stage of theory development and thus will ben...