All Stories

  1. Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience

    Article • The International Journal of Bank Marketing, August 2021, Emerald

    Dr Ana I. Polo Peña

  2. Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis

    Article • Journal of Travel Research, December 2018, SAGE Publications

    Dr Ana I. Polo Peña

  3. Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective

    Article • Journal of Consumer Affairs, November 2017, Wiley

    Dr Ana I. Polo Peña

  4. The Effect of Value-Creation on Consumer-Based Destination Brand Equity

    Article • Journal of Travel Research, August 2016, SAGE Publications

    Dr Ana I. Polo Peña

  5. The Effect of Customer Orientation on Smaller Sized Service Firms and on the Market: A Multilevel Application Embracing Firms and Customers

    Article • March 2015, Taylor & Francis

    Dr Ana I. Polo Peña

  6. Market orientation and business results among small‐scale service firms

    Article • Academia Revista Latinoamericana de Administración, March 2015, Emerald

    Dr Ana I. Polo Peña

  7. Rural lodging establishments: effects of location and internal resources and characteristics on room rates

    Article • Tourism Geographies, September 2014, Taylor & Francis

    Dr Ana I. Polo Peña

  8. Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

    Article • Journal of Travel Research, August 2014, SAGE Publications

    Dr Ana I. Polo Peña

  9. Market Orientation Adoption among Rural Tourism Enterprises: The Effect of the Location and Characteristics of the Firm

    Article • International Journal of Tourism Research, September 2013, Wiley

    Dr Ana I. Polo Peña