All Stories

  1. Building consumer–brand relationships through brand experience and brand identification

    Article • Journal of Strategic Marketing, June 2018, Taylor & Francis

    Mr Arun Kumar Kaushik

  2. Destination brand experience and visitor behavior: the mediating role of destination brand identification

    Article • Journal of Travel & Tourism Marketing, November 2017, Taylor & Francis

    Mr Arun Kumar Kaushik

  3. Achieving destination advocacy and destination loyalty through destination brand identification

    Article • Journal of Travel & Tourism Marketing, June 2017, Taylor & Francis

    Mr Arun Kumar Kaushik

  4. An empirical investigation of tourist’s choice of service delivery options – SSTs vs. service employees

    Article • International Journal of Contemporary Hospitality Management, May 2017, Emerald

    Dr Zillur Rahman, Mr Arun Kumar Kaushik

  5. Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents

    Article • Tourism Management Perspectives, October 2015, Elsevier

    Dr Zillur Rahman, Mr Arun Kumar Kaushik

  6. Self-service innovativeness scale: introduction, development, and validation of scale

    Article • Service Business, August 2015, Springer Science + Business Media

    Dr Zillur Rahman, Mr Arun Kumar Kaushik

  7. Self-service retail technology adoption

    Article • Journal of Services Marketing, August 2015, Emerald

    Mr Arun Kumar Kaushik, Dr Zillur Rahman

  8. Are Street Vendors Really Innovative Toward Self-service Technology?

    Article • Information Technology for Development, June 2015, Taylor & Francis

    Dr Zillur Rahman, Mr Arun Kumar Kaushik

  9. Co-creation of Social Value through Integration of Stakeholders

    Article • Procedia - Social and Behavioral Sciences, May 2015, Elsevier

    Dr Zillur Rahman, Mr Arun Kumar Kaushik

  10. Self-service banking technologies adoption

    Article • The International Journal of Bank Marketing, April 2015, Emerald

    Dr Zillur Rahman, Mr Arun Kumar Kaushik

  11. Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda

    Article • Journal of International Consumer Marketing, April 2014, Taylor & Francis

    Dr Zillur Rahman, Mr Arun Kumar Kaushik