Current affiliation: Lebanese American UniversitySubject: Business & ManagementPrimary location: Lebanon
Published in:European Journal of MarketingPublication date:2014-11-04
This study was one of the first to examine the influence of consumer boycotts on brand image in the specific case of boycotting due to religious an...
Published in:Journal of Islamic MarketingPublication date:2015-03-09
A study of Sunni-Shi’a sectarian disparities and similarities
Published in:Technology Analysis and Strategic ManagementPublication date:2016-10-12
Organizations and marketers have long debated the consumer–brand relationship. Theorizing related to this debate led to self-service technologies (...
Published in:International Journal of Web Based CommunitiesPublication date:2017-01-01
The gamification of retail, helped essentially by the development of
augmented reality, is hailed today as being the reverser of declining retail s...
Published in:Journal of Retailing and Consumer ServicesPublication date:2017-11-01
Technology, particularly Self-Service Technology (SST), has reshaped the way an individual interacts with a certain brand or retailer. In 2015, Ama...
Published in:International Journal of Business and ManagementPublication date:2014-09-25
Published in:Handbook of Islamic MarketingPublication date:Not available
Published in:Journal of Business ResearchPublication date:2010-04-01
Published in:The Sustainable Global MarketplacePublication date:2014-10-08
Published in:The International Journal of Bank MarketingPublication date:2017-02-06
Published in:The International Journal of Bank MarketingPublication date:2017-04-03
Published in:Contemporary Management ResearchPublication date:2016-06-30
Published in:Advertising & Society ReviewPublication date:2015-01-01
Published in:Journal of International Consumer MarketingPublication date:2014-06-20