Current affiliation: Lebanese American UniversitySubject: Business & ManagementPrimary location: Lebanon
Published in:European Journal of MarketingPublication date:2014-11-04
This study was one of the first to examine the influence of consumer boycotts on brand image in the specific case of boycotting due to religious an...
Published in:Journal of Islamic MarketingPublication date:2015-03-09
A study of Sunni-Shi’a sectarian disparities and similarities
Published in:Technology Analysis and Strategic ManagementPublication date:2016-10-12
Organizations and marketers have long debated the consumer–brand relationship. Theorizing related to this debate led to self-service technologies (...
Published in:International Journal of Web Based CommunitiesPublication date:2017-01-01
The gamification of retail, helped essentially by the development of augmented reality, is hailed today as being the reverser of declining retail s...
Social networking sites’ current domination as a relationship-building platform with consumers is causing brand owners to lose power. Concurrently,...
The gamification of retail, helped essentially by the development of
augmented reality, is hailed today as being the reverser of declining retail s...
Published in:Journal of Retailing and Consumer ServicesPublication date:2017-11-01
Technology, particularly Self-Service Technology (SST), has reshaped the way an individual interacts with a certain brand or retailer. In 2015, Ama...
Published in:International Journal of Business and ManagementPublication date:2014-09-25
Published in:Handbook of Islamic MarketingPublication date:Not available
Published in:Journal of Business ResearchPublication date:2010-04-01
Published in:The Sustainable Global MarketplacePublication date:2014-10-08
Published in:The International Journal of Bank MarketingPublication date:2017-02-06
Published in:The International Journal of Bank MarketingPublication date:2017-04-03
Published in:Contemporary Management ResearchPublication date:2016-06-30
Published in:Advertising & Society ReviewPublication date:2015-01-01
Published in:Journal of International Consumer MarketingPublication date:2014-06-20
Published in:Marketing Intelligence & PlanningPublication date:2018-05-08
Luxury brands tend to be hesitant in adopting social media. This matter has created an imminent
need to understand the different types of online lu...
Published in:The International Journal of Bank MarketingPublication date:2018-09-05