Current affiliation: Universite de Reims Champagne-ArdenneSubject: Business & ManagementPrimary location: France
Published in:European Journal of MarketingPublication date:2015-05-11
The purpose of this article is to show how consumers’ inferences of manipulative intent mediate the effects of in-store arousal on pleasure and app...
Published in:Consumption Markets & CulturePublication date:2017-08-23
Published in:Marketing TheoryPublication date:2017-10-05
Reframing the sidewalk as a parasite heterotopia