Current affiliation: University of North Carolina at CharlotteSubject: Business & ManagementPrimary location: United States
Published in:European Journal of MarketingPublication date:2014-11-04
Published in:European Journal of MarketingPublication date:2016-05-09
This research theorizes and demonstrates that analyzing consumers’ text product reviews using text mining can enhance the explanatory power of a pr...
Published in:International Journal of Market ResearchPublication date:2018-01-12
Although weather is known to impact consumer behavior and, accordingly, businesses react to weather-influenced consumer behavior, marketing scholar...
Published in:International Journal of Market ResearchPublication date:2018-01-01
Published in:Journal of International MarketingPublication date:2016-09-01