All Stories

  1. On the relationship between brand scandal and consumer attitudes: A literature review and research agenda
  2. Impact of Food Brand Controversy on Consumers’ Attitude Toward Brand and Company
  3. Factors responsible behind political brand preference: an empirical study on Indian voters
  4. Influence of consumer personality, brand personality, and corporate personality on brand preference
  5. Influence of Voter Demographics and Newspaper in Shaping Political Party Choice in India: An Empirical Investigation
  6. Political Brand Preference Questionnaire
  7. Influence of COO on product evaluation of mobile phones by Indian consumers: an empirical study
  8. Identification and measurement of brand identity and image gap: a quantitative approach
  9. Factors Influencing Adoption of E-detailing as a Communication Tool:
  10. Effectiveness of disease awareness advertising in emerging economy: Views of health care professionals of India
  11. Strategic branding roadmap for SMEs operating in business‐to‐business sector
  12. Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies: Views of health care professionals of India
  13. Factors influencing scope and acceptability of E‐detailing as a pharmaceutical marketing communication tool in emerging economies like India
  14. Dimensions of Indian culture, core cultural values and marketing implications
  15. CARE‐ing strategy for integration of brand identity with brand image
  16. Strategic Brand-Culture Fit: A conceptual framework for brand management
  17. Strategic Brand-Culture Fit: A conceptual framework for brand management