All Stories

  1. Modeling Operationalized Measures of Customer Loyalty

    Article • January 2015, Springer Science + Business Media

    Dr Stephen H Craft

  2. Customer Loyalty: An Empirical Investigation of Operationalized Measures of Loyalty

    Article • December 2014, Springer Science + Business Media

    Dr Stephen H Craft

  3. Global Consumer Market Segmentation Strategy Decisions and Managerial Assessment of Performance

    Article • October 2014, Springer Science + Business Media

    Dr Stephen H Craft

  4. market segmentation and brand positioning strategies

    Article • Journal of Consumer Marketing, July 2012, Emerald

    Dr Salah S. Hassan, Dr Stephen H Craft

  5. Linking global market segmentation decisions with strategic positioning options

    Article • Journal of Consumer Marketing, March 2005, Emerald

    Dr Stephen H Craft

  6. A Factor Analytic Study of International Segmentation Performance Measures

    Article • Journal of Euromarketing, November 2004, IMDA Press

    Dr Stephen H Craft

  7. Understanding the new bases for global market segmentation

    Article • Journal of Consumer Marketing, September 2003, Emerald

    Dr Stephen H Craft