All Stories

  1. Do the competitors affect cross-buying decisions?

    Article • The International Journal of Bank Marketing, February 2018, Emerald

    Ms Sonika Raitani

  2. An examination of linkages between CSR and cross-buying

    Article • Social Responsibility Journal, August 2015, Emerald

    Ms Sonika Raitani

  3. Drivers of customers’ switching behaviour in Indian banking industry

    Article • The International Journal of Bank Marketing, May 2014, Emerald

    Ms Sonika Raitani