All Stories

  1. The Effects of Internal Marketing and Entrepreneurial Orientation on Innovation in Family Businesses
  2. Comparing face-to-face and electronic word-of-mouth in destination image formation
  3. Social responsibility influence on customer trust in hotels: mediating effects of reputation and word-of-mouth
  4. The effect of innovativeness and customer-oriented systems on performance in the hotel industry of Iran
  5. Factors influencing word of mouth behaviour in the restaurant industry
  6. Developing strategic relationships for religious tourism businesses: a systematic literature review
  7. It shows how business networks in tourism are working together
  8. Word-of-mouth vs. mass media: their contributions to destination image formation
  9. Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image
  10. Development of fuzzy two-stage DEA model for competitive advantage based on RBV and strategic agility as a dynamic capability
  11. Examining the relationship between managerial power and affective organizational commitment
  12. Antecedents and consequence of consumers’ attitude towards brand preference: evidence from the restaurant industry
  13. An effective collaboration model between industry and university based on the theory of self organization
  14. The effect of marketing constructs and tourists’ satisfaction on loyalty to a sport destination
  15. The effect of perceived price fairness through satisfaction and loyalty on international tourists’ price acceptance of Islamic-Iranian art products
  16. The Effect of Word of Mouth on Inbound Tourists’ Decision for Traveling to Islamic Destinations (The Case of Isfahan as a Tourist Destination in Iran)
  17. Examining the influence of social capital on rural women entrepreneurship
  18. RETRACTED ARTICLE: Examining the Effect of Customer-to-Customer Interactions on Satisfaction, Loyalty, and Word-of-Mouth Behaviors in the Hospitality Industry: The Mediating Role of Personal Interaction Quality and Service Atmospherics
  19. Examining the relationship between branding and customers’ attitudes toward banking services
  20. The Effect of Service Climate on Perceived Service Value and Behavioral Intentions: The Mediating Role of Service Quality
  21. Electronic Word of Mouth Effects on Tourists’ Attitudes Toward Islamic Destinations and Travel Intention: An Empirical Study in Iran
  22. Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran
  23. Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach
  24. The impact of electronic word of mouth on a tourism destination choice
  25. Perceived risks in travelling to the Islamic Republic of Iran
  26. The effect of electronic word of mouth on brand image and purchase intention
  27. A Study of Strengths and Weaknesses of Descriptive Assessment from Principals, Teachers and Experts Points of View in Chaharmahal and Bakhteyari Primary Schools
  28. Electronic word-of-mouth: Challenges and opportunities