All Stories

  1. Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions

    Article • Journal of Marketing, September 2019, SAGE Publications

    Dr Colin Campbell

  2. Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction

    Article • Journal of Marketing & Public Policy, July 2019, SAGE Publications

    Dr Colin Campbell

  3. The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs

    Article • Journal of Marketing & Public Policy, December 2018, SAGE Publications

    Dr Colin Campbell

  4. Social network marketing

    Article • European Journal of Marketing, April 2014, Emerald

    Dr Colin Campbell, Dr Carla R Ferraro

  5. Examining the effectiveness of experiential teaching methods in small and large OM modules

    Article • International Journal of Operations & Production Management, November 2012, Emerald

    Professor Alistair Brandon-Jones, Dr Colin Campbell, Dr Niall Piercy