Current affiliation: Al Akhawayn University in IfraneSubject: Business & ManagementPrimary location: Gibraltar
Published in:Journal of Islamic MarketingPublication date:2014-06-03
The purpose of this study is to explore whether religiosity impacts the clothing style Moroccan Muslim women choose to wear in the public setting.
Published in:Services Marketing QuarterlyPublication date:2014-07-03
This study contributes towards the establishment of external validity for Szymanski and Hise's (2000) e-satisfaction model by extending the measure...
Published in:Leisure/LoisirPublication date:2014-01-02
Published in:Journal of Service Theory and PracticePublication date:2016-01-11
This paper examines the influence of various sources of negative electronic word-of-mouth (eWOM) and negative personal word-of-mouth (pWOM) on trus...
Published in:Sport Management ReviewPublication date:2016-06-01
Published in:International Journal of Sport Management Recreation & TourismPublication date:2012-12-31
Published in:Arts and the MarketPublication date:2016-10-03
This paper explores the relationship between personality and interest in the visual arts in a sample of Moroccan workers, using an online survey. R...
Published in:Services Marketing QuarterlyPublication date:2017-01-02
This paper explores the drivers of voluntary consumer acceptance of cloud computing in a sample of Moroccan students
Published in:Health CommunicationPublication date:2017-04-19
In light of the chronic shortage of health professionals willing to care for HIV/AIDS patients, and rising epidemics in many Muslim countries, this...
Published in:Academy of Management Learning and EducationPublication date:2016-06-15