All Stories

  1. How brand-oriented strategy affects the financial performance of B2B SMEs

    Article • Journal of Business and Industrial Marketing, February 2018, Emerald

    Dr Parves Sultan

  2. Segmenting the Australian organic food consumer market

    Article • Asia Pacific Journal of Marketing and Logistics, January 2018, Emerald

    Dr Parves Sultan, Marianna Sigala

  3. Demographic differences in Jordanian bank service quality perceptions

    Article • The International Journal of Bank Marketing, April 2017, Emerald

    Dr Parves Sultan

  4. Are Organic Food Labels Inadequate? Evidence from Consumers in Australia

    Article • Business and Management Studies, May 2015, Redfame Publishing

    Dr Parves Sultan

  5. Banking Service Quality in the Middle Eastern and GCC Countries: Understanding the Future Research Directions

    Article • Asian Journal of Business Research, February 2015, Asia Business Research Group

    Dr Parves Sultan

  6. Banking service quality in the Middle Eastern countries

    Article • The International Journal of Bank Marketing, September 2014, Emerald

    Dr Parves Sultan

  7. The Role of Brand Communications in Consumer Purchases of Organic Foods: A Research Framework

    Article • Journal of Food Products Marketing, September 2014, Taylor & Francis

    Dr Parves Sultan

  8. An integrated-process model of service quality, institutional brand and behavioural intentions

    Article • Managing Service Quality, September 2014, Emerald

    Dr Parves Sultan, Dr Ho Yin Wong

  9. Antecedents and consequences of service quality in a higher education context

    Article • Quality Assurance in Education, January 2013, Emerald

    Dr Parves Sultan, Dr Ho Yin Wong

  10. Service quality in a higher education context: an integrated model

    Article • Asia Pacific Journal of Marketing and Logistics, November 2012, Emerald

    Dr Parves Sultan, Dr Ho Yin Wong

  11. The success of born global firms: a conceptual model

    Article • J for Global Business Advancement, January 2011, Inderscience Publishers

    Dr Parves Sultan, Dr Ho Yin Wong

  12. Service quality in higher education – a review and research agenda

    Article • International Journal of Quality and Service Sciences, July 2010, Emerald

    Dr Parves Sultan, Dr Ho Yin Wong

  13. Performance‐based service quality model: an empirical study on Japanese universities

    Article • Quality Assurance in Education, April 2010, Emerald

    Dr Parves Sultan

  14. Cultural Influence on Global Assessment of Higher Education Service Quality

    Article • IGI Global

    Dr Parves Sultan, Dr Ho Yin Wong

  15. Cultural Influence on Global Assessment of Higher Education Service Quality

    Article • IGI Global

    Dr Parves Sultan, Dr Ho Yin Wong

  16. Environmental Scanning – An Information System Framework for Strategic Decisions in SMEs

    Article • IGI Global

    Dr Parves Sultan, Dr Ho Yin Wong