All Stories

  1. The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model

    Article • Journal of Marketing Management, February 2019, Taylor & Francis

    Professor Debra Grace

  2. City elements propelling city brand meaning-making processes

    Article • Marketing Theory, February 2018, SAGE Publications

    Professor Debra Grace, Amelia Green

  3. Self-regulatory focus and advertising effectiveness

    Article • Marketing Intelligence & Planning, June 2015, Emerald

    Professor Debra Grace, Dr Mitchell Ross

  4. Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning

    Article • Marketing Intelligence & Planning, May 2015, Emerald

    Professor Debra Grace

  5. Preliminary Investigation to Operationalise Employee Brand Equity

    Article • January 2015, Springer Science + Business Media

    Professor Debra Grace

  6. Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors

    Article • Health Marketing Quarterly, July 2014, Taylor & Francis

    Professor Debra Grace

  7. Value creation through knowledge management in franchising: a multi-level conceptual framework

    Article • Journal of Services Marketing, May 2014, Emerald

    scott weaven, Professor Debra Grace

  8. Processual antecedents of perceived channel conflict in franchising

    Article • Journal of Business Economics and Management, March 2014, Vilnius Gediminas Technical University

    scott weaven, Professor Debra Grace

  9. The effect of pre-entry information on relational outcomes in franchising

    Article • European Journal of Marketing, February 2014, Emerald

    scott weaven, Professor Debra Grace

  10. Multiple-unit franchising and performance outcomes

    Article • Journal of Business Economics and Management, December 2013, Vilnius Gediminas Technical University

    scott weaven, Professor Debra Grace

  11. Challenging the use of generational segmentation through understanding self-identity

    Article • Marketing Intelligence & Planning, October 2013, Emerald

    Professor Debra Grace

  12. The influence of service brand orientation on hotel employees’ attitude and behaviors in China

    Article • International Journal of Hospitality Management, September 2013, Elsevier

    Professor Debra Grace, Dr Kevin Kam Fung So

  13. Developing brand champions: A franchisee perspective

    Article • Journal of Marketing Management, August 2013, Taylor & Francis

    scott weaven, Professor Debra Grace

  14. Examining the Role of Franchisee Normative Expectations in Relationship Evaluation

    Article • Journal of Retailing, June 2013, Elsevier

    scott weaven, Professor Debra Grace

  15. Come on higher ed … get with the programme! A study of market orientation in international student recruitment

    Article • Educational Review, May 2013, Taylor & Francis

    Professor Debra Grace, Dr Mitchell Ross

  16. Erratum: Employee brand equity: Scale development and validation

    Article • Journal of Brand Management, January 2013, Springer Science + Business Media

    Professor Debra Grace

  17. An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions

    Article • Marketing Intelligence & Planning, June 2012, Emerald

    Professor Debra Grace, Dr Mitchell Ross

  18. Putting student evaluations into perspective: The Course Experience Quality and Satisfaction Model (CEQS)

    Article • Studies In Educational Evaluation, June 2012, Elsevier

    scott weaven, Professor Debra Grace, Dr Mitchell Ross

  19. Exploring the international student recruitment industry through the Strategic Orientation Performance Model

    Article • Journal of Marketing Management, May 2012, Taylor & Francis

    Professor Debra Grace, Dr Mitchell Ross

  20. Examining the antecedents of positive employee brand‐related attitudes and behaviours

    Article • European Journal of Marketing, March 2012, Emerald

    Professor Debra Grace

  21. What went wrong? Franchisors and franchisees disclose the causes of conflict in franchising

    Article • Qualitative Market Research An International Journal, January 2012, Emerald

    scott weaven, Professor Debra Grace

  22. Travel Decision-Making Measure

    Article • January 2012, American Psychological Association (APA)

    Professor Debra Grace

  23. Measure of Brand Commitment

    Article • January 2012, American Psychological Association (APA)

    Professor Debra Grace

  24. Exploring brand extensions in the context of franchising in Australia

    Article • Journal of Brand Management, September 2011, Springer Science + Business Media

    scott weaven, Professor Debra Grace

  25. An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction

    Article • Journal of Retailing, September 2011, Elsevier

    scott weaven, Professor Debra Grace

  26. Employee brand equity: Scale development and validation

    Article • Journal of Brand Management, August 2011, Springer Science + Business Media

    Professor Debra Grace

  27. Contrasting the Four Franchising Imperatives Across Hybridized Governance Models: A Preliminary Investigation

    Article • Journal of Asia-Pacific Business, July 2011, Taylor & Francis

    scott weaven, Professor Debra Grace

  28. Building and measuring employee‐based brand equity

    Article • European Journal of Marketing, July 2010, Emerald

    Professor Debra Grace

  29. Consumer retirement planning: an exploratory study of gender differences

    Article • Qualitative Market Research An International Journal, April 2010, Emerald

    scott weaven, Professor Debra Grace, Dr Mitchell Ross

  30. Ecotourism: supply of nature or tourist demand?

    Article • Journal of Ecotourism, December 2009, Taylor & Francis

    Professor Debra Grace

  31. Employee Based Brand Equity: A Third Perspective

    Article • Services Marketing Quarterly, March 2009, Taylor & Francis

    Professor Debra Grace

  32. Franchisee personality

    Article • European Journal of Marketing, February 2009, Emerald

    scott weaven, Professor Debra Grace

  33. Conspicuous donation behaviour: scale development and validation

    Article • Journal of Consumer Behaviour, January 2009, Wiley

    Professor Debra Grace

  34. An examination of consumer embarrassment and repatronage intentions in the context of emotional service encounters

    Article • Journal of Retailing and Consumer Services, January 2009, Elsevier

    Professor Debra Grace

  35. An examination of involvement in relation to superannuation consumption

    Article • Journal of Financial Services Marketing, March 2008, Springer Science + Business Media

    scott weaven, Professor Debra Grace

  36. Understanding the role of retail store service in light of self-image–store image congruence

    Article • Psychology and Marketing, January 2008, Wiley

    Professor Debra Grace

  37. Internal branding: Exploring the employee's perspective

    Article • Journal of Brand Management, December 2007, Springer Science + Business Media

    Professor Debra Grace

  38. Internal branding: Exploring the employee's perspective

    Article • Journal of Brand Management, December 2007, Springer Science + Business Media

    Professor Debra Grace

  39. Contrasting “complainers” with “non-complainers” on attitude toward complaining, propensity to complain, and key personality characteristics: A nomological look

    Article • Psychology and Marketing, January 2007, Wiley

    Professor Debra Grace

  40. Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm

    Article • Journal of Services Marketing, October 2006, Emerald

    Professor Debra Grace

  41. Exploring the Implications of Market Orientation for Hospitality Employees

    Article • Services Marketing Quarterly, April 2006, Taylor & Francis

    Professor Debra Grace

  42. Segmenting service “complainers” and “non‐complainers” on the basis of consumer characteristics

    Article • Journal of Services Marketing, April 2006, Emerald

    Professor Debra Grace

  43. Exploring conspicuousness in the context of donation behaviour

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, January 2006, Wiley

    Professor Debra Grace

  44. Exploring the role of employees in the delivery of the brand: a case study approach

    Article • Qualitative Market Research An International Journal, September 2005, Emerald

    Professor Debra Grace

  45. An examination of the antecedents of repatronage intentions across different retail store formats

    Article • Journal of Retailing and Consumer Services, July 2005, Elsevier

    Professor Debra Grace

  46. Service branding: consumer verdicts on service brands

    Article • Journal of Retailing and Consumer Services, March 2005, Elsevier

    Professor Debra Grace

  47. Examining the effects of service brand communications on brand evaluation

    Article • Journal of Product & Brand Management, March 2005, Emerald

    Professor Debra Grace

  48. Service brands and communication effects

    Article • Journal of Marketing Communications, December 2004, Taylor & Francis

    Professor Debra Grace

  49. Examining service experiences and post‐consumption evaluations

    Article • Journal of Services Marketing, October 2004, Emerald

    Professor Debra Grace

  50. Exploring consumer experiences with a service brand

    Article • Journal of Product & Brand Management, June 2004, Emerald

    Professor Debra Grace

  51. An exploratory perspective of service brand associations

    Article • Journal of Services Marketing, September 2003, Emerald

    Professor Debra Grace

  52. Child care services

    Article • European Journal of Marketing, February 2003, Emerald

    Professor Debra Grace

  53. Brand associations: looking through the eye of the beholder

    Article • Qualitative Market Research An International Journal, June 2002, Emerald

    Professor Debra Grace

  54. Exploring Childcare Services

    Article • Services Marketing Quarterly, December 2001, Taylor & Francis

    Professor Debra Grace

  55. Attributions of service switching: a study of consumers’ and providers’ perceptions of child‐care service delivery

    Article • Journal of Services Marketing, July 2001, Emerald

    Professor Debra Grace