All Stories

  1. The interplay of innovation, brand, and marketing mix variables in line extensions

    Article • Journal of the Academy of Marketing Science, April 2015, Springer Science + Business Media

    Dr Ian Clark S Sinapuelas

  2. Do me‐too brands price lower than the feature pioneer?

    Article • Journal of Product & Brand Management, August 2012, Emerald

    Dr Ian Clark S Sinapuelas

  3. Do line extensions influence parent brand equity? An investigation of supermarket packaged goods

    Article • Journal of Product & Brand Management, March 2010, Emerald

    Dr Ian Clark S Sinapuelas

  4. Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing

    Article • Marketing Letters, September 2008, Springer Science + Business Media

    Dr Ian Clark S Sinapuelas