All Stories

  1. Parent brand quality, service intensity and consumers’ usage consideration of service-to-service brand extensions

    Article • Journal of Product & Brand Management, November 2017, Emerald

    Dr Kelley A. O'Reilly

  2. CRM and retail service quality: front‐line employee perspectives

    Article • International Journal of Retail & Distribution Management, October 2012, Emerald

    Dr Kelley A. O'Reilly