All Stories

  1. Brand love is all around: loyalty behaviour, active and passive social media users

    Article • Current Issues in Tourism, June 2019, Taylor & Francis

    Dr carla ruiz-mafe

  2. Perceived value of advanced mobile messaging services

    Article • Information Technology and People, June 2017, Emerald

    Dr carla ruiz-mafe

  3. The role of emotions and social influences on consumer loyalty towards online travel communities

    Article • Journal of Service Theory and Practice, September 2016, Emerald

    Dr carla ruiz-mafe

  4. Determinants of user behaviour and recommendation in social networks

    Article • Industrial Management & Data Systems, October 2014, Emerald

    Dr carla ruiz-mafe

  5. Key drivers of consumer loyalty to Facebook fan pages

    Article • Online Information Review, April 2014, Emerald

    Dr JOSE MARTI, Dr carla ruiz-mafe