Current affiliation: IIM CalcuttaSubject: Business & ManagementPrimary location: India
Published in:Journal of Indian Business ResearchPublication date:2012-08-17
A conceptual framework and research propositions
Published in:International Marketing ReviewPublication date:2015-05-11
Published in:Marketing TheoryPublication date:2017-05-15
How do markets that are inclusive of people living in poverty work? What are the tools and practices that people use to engage in markets when the ...
Published in:Journal of Business and Industrial MarketingPublication date:2018-02-09