All Stories

  1. Dynamiques d’activation, de partage et d’accumulation des connaissances au sein des communautés autonomes de consommateurs en ligne, aux niveaux individuel et collectif

    Article • Recherche et Applications en Marketing (French Edition), June 2019, SAGE Publications

    Dr Catherine Demangeot

  2. Knowledge sharing and accumulation dynamics in autonomous online consumer communities: Individual and collective levels

    Article • Recherche et Applications en Marketing (English Edition), January 2019, SAGE Publications

    Dr Catherine Demangeot

  3. Conceptualizing virtual communities as enablers of community-based entrepreneurship and resilience

    Article • Journal of Enterprising Communities People and Places in the Global Economy, March 2017, Emerald

    Dr Catherine Demangeot

  4. Engaging customers during a website visit: a model of website customer engagement

    Article • International Journal of Retail & Distribution Management, August 2016, Emerald

    Dr Catherine Demangeot

  5. Practising conviviality: social uses of ethnic cuisine in an Asian multicultural environment

    Article • Journal of Consumer Marketing, November 2015, Emerald

    Dr Catherine Demangeot

  6. Multicultural marketplaces

    Article • International Marketing Review, April 2015, Emerald

    Dr Catherine Demangeot

  7. Introduction to the Special Issue

    Article • International Marketing Review, April 2015, Emerald

    Dr Catherine Demangeot

  8. Consumer mobility and well-being among changing places and shifting ethnicities

    Article • Marketing Theory, October 2014, SAGE Publications

    Dr Catherine Demangeot, Professor Luca M. Visconti

  9. Consumer ethnicity three decades after: a TCR agenda

    Article • Journal of Marketing Management, September 2014, Taylor & Francis

    Dr Catherine Demangeot

  10. Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

    Article • Journal of Business Research, August 2013, Elsevier

    Dr Catherine Demangeot

  11. Toward Intercultural Competency in Multicultural Marketplaces

    Article • Journal of Marketing & Public Policy, May 2013, American Marketing Association (AMA)

    Dr Catherine Demangeot

  12. Consumer multiculturation: consequences of multi-cultural identification for brand knowledge

    Article • Consumption Markets & Culture, March 2013, Taylor & Francis

    Dr Catherine Demangeot

  13. Cultural pluralism: Uncovering consumption patterns in a multicultural environment

    Article • Journal of Marketing Management, July 2012, Taylor & Francis

    Dr Catherine Demangeot

  14. On becoming a culturally plural consumer

    Article • Journal of Consumer Marketing, November 2011, Emerald

    Dr Catherine Demangeot

  15. THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

    Article • Social Business, October 2011, Westburn Publishers

    Dr Catherine Demangeot

  16. Exploration and its manifestations in the context of online shopping

    Article • Journal of Marketing Management, December 2010, Taylor & Francis

    Dr Catherine Demangeot

  17. Consumer perceptions of online shopping environments: A gestalt approach

    Article • Psychology and Marketing, January 2010, Wiley

    Dr Catherine Demangeot

  18. Conceptualising consumer behaviour in online shopping environments

    Article • International Journal of Retail & Distribution Management, October 2007, Emerald

    Dr Catherine Demangeot

  19. Exploring the experiential intensity of online shopping environments

    Article • Qualitative Market Research An International Journal, October 2006, Emerald

    Dr Catherine Demangeot