All Stories

  1. No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown

    Article • International Journal of Sports Marketing and Sponsorship, June 2021, Emerald

    Dr Dae Hee Kwak

  2. Vitalizing effect of athlete-drafting task in fantasy sports: the role of competitive goal-framing, involvement, and competitiveness trait

    Article • European Sport Management Quarterly, May 2019, Taylor & Francis

    Dr Dae Hee Kwak, yong Jae ko

  3. Feelings of gratitude: a mechanism for consumer reciprocity

    Article • European Sport Management Quarterly, November 2017, Taylor & Francis

    Dr Dae Hee Kwak

  4. Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions

    Article • Journal of Product & Brand Management, May 2015, Emerald

    Dr Dae Hee Kwak