Current affiliation: NEOMA Business SchoolSubject: Business & ManagementPrimary location: France
Published in:International Journal of Quality and Service SciencesPublication date:2013-08-30
Published in:Qualitative Market Research An International JournalPublication date:2015-01-12
In several emerging countries, consumers prefer imported products. This situation is worse in former colonized countries. This is the case in sever...
Published in:Journal of Small Business and Enterprise DevelopmentPublication date:2015-02-16
Analysing the discourse of young potential and actual entrepreneurs
This article studies the motivations and inhibitions behind entrepreneurship in Tunisia. The data collection started before and finished after the ...
Published in:Journal of MacromarketingPublication date:2015-09-03
Several formerly colonized countries are still under the influence of Western culture. This article utilizes the concept of "acculturation in situ"...
Published in:Journal of Product & Brand ManagementPublication date:2016-04-18
This article investigates consumers’ preferences for over-the-counter (OTC) drugs, regarding three attributes: country of origin (COO), brand statu...
Published in:Journal of Consumer BehaviourPublication date:2016-09-23
Attachment styles and emotional attachment to a service provider
Published in:Journal of Strategic MarketingPublication date:2017-03-24
Published in:PsycTESTS DatasetPublication date:2008-01-01
Published in:Handbook of Islamic MarketingPublication date:Not available
Published in:Marketing Education ReviewPublication date:2010-10-01
Published in:Cyber BehaviorPublication date:Not available
Published in:International Journal of Consumer StudiesPublication date:2008-09-01
Published in:La Revue des Sciences de Gestion, Direction et GestionPublication date:2006-12-01
Published in:Journal of Service SciencePublication date:2010-12-01
Published in:Journal of InformetricsPublication date:2010-01-01
Published in:International Journal of Online MarketingPublication date:2012-01-01
Published in:Annales des Mines - Gérer et comprendrePublication date:2009-01-01
Published in:La Revue des Sciences de Gestion Direction et GestionPublication date:2006-01-01
Published in:International Journal of Online MarketingPublication date:2016-10-01
An Exploratory Approach
Published in:Journal of Business ResearchPublication date:2016-02-01
Published in:Journal of Islamic Studies and CulturePublication date:2016-01-01
This article directs attention to the multinational Boycott Halal movement, a consumer movement presently active in Australia, Denmark, France, Can...
Published in:Management & AvenirPublication date:2016-01-01
Published in:Journal of Service Science ResearchPublication date:2015-06-01
Published in:Journal of Marketing and Consumer Behaviour in Emerging MarketsPublication date:2016-05-06
Published in:Journal of Services MarketingPublication date:2016-08-08
Published in:Qualitative Market Research An International JournalPublication date:2018-09-06
Published in:Information & ManagementPublication date:2018-06-01
This study explores why consumer adopt and use IoT products. We propose a theoretical framework explaining the key role of desirable attributes, p...
Published in:Recherche et Applications en Marketing (English Edition)Publication date:2018-10-12
Published in:Recherche et Applications en Marketing (French Edition)Publication date:2018-10-25