All Stories

  1. It Is All About Criticism: Understanding the Effect of Social Media Discourse on Legal Crowdfunding Campaigns

    Article • Proceedings of the ACM on Human-Computer Interaction, April 2023, ACM (Association for Computing Machinery)

    Professor Brittany R.L. Duff

  2. Re-imagining the Power of Priming and Framing Effects in the Context of Political Crowdfunding Campaigns

    Article • April 2022, ACM (Association for Computing Machinery)

    Professor Brittany R.L. Duff

  3. Recommendation for video advertisements based on personality traits and companion content

    Article • March 2020, ACM (Association for Computing Machinery)

    Professor Brittany R.L. Duff

  4. VidLyz

    Article • Proceedings of the ACM on Human-Computer Interaction, November 2019, ACM (Association for Computing Machinery)

    Professor Brittany R.L. Duff

  5. Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content

    Article • International Journal of Advertising, September 2019, Taylor & Francis

    Dr. Sydney Chinchanachokchai, Professor Brittany R.L. Duff

  6. Special issue on advertising & corporate social responsibility

    Article • International Journal of Advertising, July 2019, Taylor & Francis

    Professor Brittany R.L. Duff

  7. Are we who we follow? Computationally analyzing human personality and brand following on Twitter

    Article • International Journal of Advertising, February 2019, Taylor & Francis

    Professor Brittany R.L. Duff

  8. Advertising in a Media Multitasking Era: Considerations and Future Directions

    Article • Journal of Advertising, January 2019, Taylor & Francis

    Professor Brittany R.L. Duff

  9. Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research

    Article • Communication Methods and Measures, December 2018, Taylor & Francis

    Professor Brittany R.L. Duff

  10. Establishing a Factor Model for Aesthetic Preference for Visual Complexity of Brand Logo

    Article • Journal of Current Issues & Research in Advertising, October 2017, Taylor & Francis

    Professor Brittany R.L. Duff, Russell Clayton

  11. A ZMET-based analysis of perceptions of climate change among young South Koreans

    Article • Journal of Social Marketing, January 2015, Emerald

    Professor Brittany R.L. Duff, Dr George Anghelcev