All Stories

  1. Intents of green advertisements

    Article • Asia Pacific Journal of Marketing and Logistics, January 2017, Emerald

    Dr Prashant Kmar

  2. State of green marketing research over 25 years (1990-2014)

    Article • Marketing Intelligence & Planning, February 2016, Emerald

    Dr Prashant Kmar

  3. greening retail

    Article • World Journal of Entrepreneurship Management and Sustainable Development, July 2015, Emerald

    Dr Prashant Kmar

  4. Factors affecting consumers’ green product purchase decisions

    Article • Marketing Intelligence & Planning, May 2015, Emerald

    Dr Prashant Kmar, Professor Bhimrao M Ghodeswar