All Stories

  1. Customer value perception: cross-generational preferences for wine

    Article • British Food Journal, July 2014, Emerald

    Dr Nadine Hennigs, Prof. Dr. Klaus-Peter Wiedmann

  2. Corporate social responsibility and environmental reporting in controversial industries

    Article • European Business Review, January 2014, Emerald

    Dr Nadine Hennigs

  3. Brand extensions

    Article • Journal of Fashion Marketing and Management, September 2013, Emerald

    Dr Nadine Hennigs, Prof. Dr. Klaus-Peter Wiedmann