All Stories

  1. The Role of Creativity in a Digital World: Advertising Practitioner Views from China

    Article • January 2019, Springer Science + Business Media

    Dr Lukas Parker

  2. Advertising effects? An elemental experiment

    Article • Australasian Marketing Journal (AMJ), October 2018, Elsevier

    Dr Lukas Parker

  3. Going with the flow

    Article • Journal of Social Marketing, July 2018, Emerald

    Dr Lukas Parker

  4. Evaluation of an integrated multisector campaign to increase child helmet use in Vietnam

    Article • Injury Prevention, November 2017, BMJ

    Dr Lukas Parker

  5. Global Advertising Practice in a Borderless World

    Article • July 2017, Taylor & Francis

    Dr Lukas Parker

  6. Family communication for the modern era

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2015, Emerald

    Dr Lukas Parker, Dr Torgeir Aleti

  7. Consumer Socialisation in Vietnamese Families

    Article • Young Consumers Insight and Ideas for Responsible Marketers, June 2015, Emerald

    Dr Lukas Parker, Professor Linda Brennan, Dr Torgeir Aleti

  8. But I AM normal: safe? driving in Vietnam

    Article • Journal of Social Marketing, April 2015, Emerald

    Dr Lukas Parker, Professor Linda Brennan

  9. Social marketing

    Article • January 2015, Elsevier

    Dr Lukas Parker

  10. Fighting to eat healthfully: measurements of the military food environment

    Article • Journal of Social Marketing, September 2014, Emerald

    Dr Lukas Parker, Julia Carins

  11. Towards a reflexive turn: social marketing assemblages

    Article • Journal of Social Marketing, September 2014, Emerald

    Lauren Gurrieri, Dr Lukas Parker

  12. Social engineering and social marketing: why is one “good” and the other “bad”?

    Article • Journal of Social Marketing, September 2014, Emerald

    Professor Andrew G Parsons, Dr Lukas Parker

  13. Rethinking social marketing: towards a sociality of consumption

    Article • Journal of Social Marketing, September 2014, Emerald

    Dr Lukas Parker

  14. Beyond behaviour change: social marketing and social change

    Article • Journal of Social Marketing, September 2014, Emerald

    Dr Lukas Parker

  15. The taboo question

    Article • Journal of Social Marketing, July 2014, Emerald

    Dr Lukas Parker, Professor Linda Brennan

  16. Self expression versus the environment: attitudes in conflict

    Article • Young Consumers Insight and Ideas for Responsible Marketers, June 2014, Emerald

    Dr Lukas Parker, Professor Linda Brennan, Dr Torgeir Aleti

  17. Social Marketing and Behaviour Change

    Article • January 2014, Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  18. Theories and their uses in social marketing

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  19. Socio-cultural ecological models

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  20. Social marketing and behaviour change: where to from here?

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  21. Social change models in social marketing

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  22. Rational economic models (cognitive models)

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  23. Multi-theory models

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  24. Emotional models (affective models)

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  25. Design Issues in Cross-Cultural Research

    Article • Nature

    Dr Torgeir Aleti, Dr Lukas Parker

  26. Behavioural models (conative models)

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  27. ‘Buying’ or ‘consumer’ behaviour decision models

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker