All Stories

  1. Brand equity and customer behavioral intentions: a mediated moderated model

    Article • The International Journal of Bank Marketing, February 2018, Emerald

    Professor Vishnu (nickname Manek) H kirpalani, Dr Meena Rambocas

  2. Leading article on the factors that raise Brand Equity of Banking institutions

    Article • The International Journal of Bank Marketing, May 2014, Emerald

    Dr Meena Rambocas, Professor Vishnu (nickname Manek) H kirpalani

  3. Born globals: Propositions to help advance the theory

    Article • International Business Review, August 2008, Elsevier

    Professor Vishnu (nickname Manek) H kirpalani

  4. The Need for International Intellectual Entrepreneurs and How Business Schools Can Help

    Article • Journal of Teaching in International Business, January 2005, Taylor & Francis

    Professor Vishnu (nickname Manek) H kirpalani

  5. Born globals: how to reach new business space rapidly

    Article • International Business Review, October 2004, Elsevier

    Professor Vishnu (nickname Manek) H kirpalani

  6. Worldwide Evolution of Channels Policy

    Article • Journal of Marketing Channels, March 2004, Taylor & Francis

    Professor Vishnu (nickname Manek) H kirpalani

  7. Multiple Channel Strategies in the European Personal Computer Industry

    Article • Journal of International Marketing, September 2002, American Marketing Association (AMA)

    Professor Vishnu (nickname Manek) H kirpalani

  8. Introducing products into export markets: Success factors

    Article • Journal of Business Research, May 1993, Elsevier

    Professor Vishnu (nickname Manek) H kirpalani

  9. Overview, Background and Historical Origin of Born Globals; Development of Theoretical and Empirical Research

    Article • Edward Elgar Publishing

    Professor Vishnu (nickname Manek) H kirpalani

  10. Born Globals: Research Areas that Still Need to be Covered More Fully

    Article • Edward Elgar Publishing

    Professor Vishnu (nickname Manek) H kirpalani

  11. Born Globals: Trends in Developing Intellectual Entrepreneur Founders/Managers, and in Other Research Areas

    Article • Edward Elgar Publishing

    Professor Vishnu (nickname Manek) H kirpalani

  12. Vishnu

    Article • Springer Science + Business Media

    Professor Vishnu (nickname Manek) H kirpalani