All Stories

  1. Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour
  2. Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
  3. Consumers' attitude and purchase intention towards counterfeit of luxury brands
  4. An empirical study for developing scale and profiling technopreneurs based upon their technopreneurial motive
  5. Linking technopreneurial competence and education to business growth